Phrasee product launch

18 months after leaving my role at Phrasee to pursue freelance, I was invited back to assist in a rebrand and product launch.

The team had changed significantly in the months I was gone, and the new VP had big plans for the brand. This kicked off in March 2023 with a rebrand and a new website, created by an external agency. I assisted the team in creating assets for the website, building webpages within Wordpress, producing Powerpoint templates and writing the revamped brand guidelines.

“Amy effortlessly translates ideas into reality. Her creativity and swift problem-solving played a crucial role in the success of our projects. It was great to be working together again!”

- Verity Jennings, Product Marketing Manager, Phrasee

Immediately after the launch of the new website, it was time to apply the altered brand guidelines to another project: the launch of a brand new product. I stayed on with the team to assist in the creative direction.

A key part of this project was an animation that showed the new product in action. Working with an animator, I created stills to be turned into the final video. These stills were stylised, simplified versions of the real platform, utilising the bright colours of the new branding and enlarging key elements for visibility within the animation.