Layout

A small section of layout designs I have worked on.

As well as the creation of layouts, I am heavily involved in reviewing and proofing the copy, to ensure the highest level of output.

Marketing’s Missing Millions - The bottom line about AI and brand language in 2020.

- Phrasee, 2020

This piece was created to highlight the opportunity cost of not using AI-Powered Copywriting in your marketing.
It features big brand names such as Uber, FARFETCH, Google and Facebook.
Based on a survey conducted by Phrasee (powered by Dynata), the report is heavily data-based and features multiple infographics and graphs to visualise the data.

Emotions Matter: Return on Ethics

- Phrasee, 2019

The follow up to 2018’s successful Emotions Matter campaign, Return on Ethics focussed on the financial gains that ethical marketing could mean to brands.

Phrasee conducted a survey with both marketings and consumers across the UK and US. The data was broken down into the two large infographics shown; these graphics are still used to date, particularly during the COVID-19 pandemic when Phrasee called on marketers to reduce their “hard sell” and focus more on well-being and safety.

Emotions Matter

- Phrasee, 2018

The Emotions Matter campaign was launched on World Mental Health Day in 2018. The campaign was a call to arms to brands to stop using negative emotions in their marketing.

The brochure was created primarily for print, and featured contributions from big names such as Virgin Holidays, Gumtree and Hilton.

The double-page spread allowed for more creative layouts, along with the Emotions Matter branding; a unique derivative of the core Phrasee branding, designed to be more calming in shades of mint and teal, and featuring plenty of white space.