In Toto Ed branding - case study
In Toto Ed is an alternative provision for young people, providing a more tailored and bespoke learning pathway than mainstream schools and colleges.
Previously running under a different name, I met In Toto Ed in the summer of 2022 as they were rebranding and looking to improve their marketing strategy. I created a full brand pack for them including logos, colours and brand guidelines, and worked with the Directors to define the value proposition and elevator pitch, and to identify personas and target keywords.
18 months on and the new brand successfully launched, I am still consulting with the team as their key marketing and design resource. I run social media, create internal and external collateral, assist on strategic decision making such as USPs and vision statement, and have completely reworked the website.
“Amy is focussed, creative and incredibly talented. She has been brilliant at project managing our rebranding and works quickly and efficiently. Amy’s eye for detail is fantastic and I feel incredibly lucky to have her working with us.”